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soookristin

Outdoorsy hedonist #food #wine #travel. 😁
CEO of @o8_agency and @aegile_aessets Talks #branding #saas #entrepreneurship #mindset.

Anabels Bewerbung war besser als 90% aller anderen Anabels Bewerbung war besser als 90% aller anderen, die wir in den letzten Monaten "ins Haus" bekommen hatten. Deswegen macht sie jetzt ein Schülerpraktikum bei uns. 🤩 

Die 15-jährige Schülerin eines Gymnasiums in der Nähe hat alles richtig gemacht:

✅ klares, freundliches Anschreiben
✅ freundlich nachgehakt (wirklick ok und wichtig - weil sonst wäre es untergegangen)
✅ gut recherchiert - in der Tat waren/sind wir für das, was sie tun will wirklich passend
✅ gut kommuniziert - auch per WhatsApp
✅ blitzsaubere Unterlagen - 'on brand' in Canva erstellt

Und 🎉: So ist sie nun für eine Woche bei uns "im Haus". Und lernt so ganz real, wie Kommunikationsdesign 2026 funktioniert - inhaltlich wie von den Arbeitsprozessen (wir haben klar gesagt: das ist ergebnisorientiert, wir setzen uns mehrfach zusammen - aber sonst kann, darf, soll sie ruhig 'remote' arbeiten.

Nach gründlichem Briefing zu:
💡 was macht gutes Design aus (Otl Aicher hilft hier immer, und wir haben viel zur Olympia 72 hier)
💡 was haben wir sonst bei overw8 in der Hinsicht so gemacht und wie unterschiedlich kann das aussehen
💡 was ist konkret diese Woche für "ihr" Kundenprojekt zu tun

ist sie stolz mit ihrem Welcome Package und Laptop unter dem Arm wieder losgezogen.

Nachdem sie am Wochenende schon Ideen erarbeitet hatte für ihr Thema und eine erste Animation gebaut... sind wir nun richtig gespannt!

Super, wenn die Schule Deines Kindes solche Formate anregt und unterstützt, oder? Ich freu mich sehr, dass wir hier einer nächsten Generation die Freude an einer Aufgabe, die einem wirklich liegt, vermitteln dürfen.

Hattet Ihr schon mal Schülerpraktikanten im Unternehmen? Wie gebt Ihr am liebsten Euer Wissen weiter?
Wenn die Mädels in Berlin zusammenkommen und mache Wenn die Mädels in Berlin zusammenkommen und machen was sie können: MACHEN nämlich - da kann der Rest sich erstmal warm anziehen! 🤩 

Es gibt ja Abende, die sind SO schön und im "1. Frühlingsabend" Mode, dass der schiere Fakt, dass Menschen sich zu einem Abend-Event begeben schon zeigt, welche Prio das für sie hat. 

Und die hatte es offensichtlich für die fast 30 Frauen, die mit mir gemeinsam loszogen, um in intensiven 2,5 Stunden:

- 🍎 Marke.  Was:  macht das aus? / inwieweit bist Du bereits eine
- 🧘‍♀️ sehr sehr spannende Selbstreflektion (denn die besten Marken werden von innen nach außen gebaut) in 3 Zügen (da war eine Power in der Luft! diese Entschlossenheit!)
- 🗺️ wie legt man so richtig wirklich los und welche Kniffe haben die Profis?
- 🧰 wo und wie ist AI sinnvoll - oder eben auch nicht.

Es war ein Abend, der für mich rein atmosphärisch zeigt, welche Energie in Diversität, unterschiedlichen kulturellen Backgrounds UND Frauen liegt. Hingekriegt haben das der EWMD mit Host @Karolina Decker sowie Frauenalia mit Team - im Lead @Begonia - danke Euch! 🙏

Also, oder in kurz: Thanks for having me - es war mir eine Ehre - haut rein - und ich freu mich zu hören, was passiert! Go! 🏇

P.S.: Wer sich das aus der HR Sicht in seiner Leadership Pipeline auch nur potentiell entgehen läßt... also, tja... dem ist nicht zu helfen. Liebe Recruiter, die auf der Suche nach echtem Talent sind... yep, ich würde mal empfehlen bei Frauenalia / EWMD wg. einer Koop anzufragen... Ohne was zu schönen: Was da an Skill und Power im Raum war... Krass. 🤩
Seit es AI gibt, nutzen wir sie bei OVERW8 fast tä Seit es AI gibt, nutzen wir sie bei OVERW8 fast täglich. Manchmal mehrere Tools parallel, manchmal als kleine Agent Teams.

Und trotzdem glaube ich nicht an: „10 Prompts und plötzlich hast Du eine starke Personal Brand.“

Gerade Frauen möchte ich eher davor bewahren, ihre eigene Sprache gegen glatte Coaching-Floskeln einzutauschen.

Der erste Schritt ist nicht der perfekte Prompt.

Der erste Schritt ist die Frage:

Was klingt eigentlich nach mir?
Was ist mein Stil?
Wofür fragen mich Menschen schon heute?
Was soll bei den richtigen Menschen hängen bleiben?
Und wofür will ich in den nächsten Monaten bewusst bekannt werden?

Darum geht es in meinem Workshop am 29. April mit den Frauen des EWMD, hosted by Karolina Decker / finmarie.

Du als Marke im Jahr des Feuerpferds 2026:
Mutiger sichtbar werden mit Self-Coaching und AI.

Kein „Personal Branding ist wichtig“-Vortrag, sondern ein handfester Abend mit Spiel, Klarheit, Sprache, AI als Sparringspartner und einem Give-it-100-Commitment.

Denn wenn Du willst, dass die richtigen Menschen etwas Bestimmtes mit Dir verbinden, reicht es nicht, es einmal zu sagen.

Sorge systematisch dafür. 100 kleine, echte Signale.

Mehr Du sein wagen. Und klarer sagen, was das ist.
Dear everyone, 🤩 Today is a marvelous day. It's Dear everyone, 

🤩 Today is a marvelous day. It's #worldbookday! Just in case so. should not know this yet: Oh yes, I love books! Have always, will forever. 

Let me celebrate this by 
- sharing a post of mine crwated years ago, stumbled over in my Facebook this morning, but now 
- get to share via the superamääääzing new mobile app version of our homegrown social media companion tool @aegile_aessets (will soon be live for everyone to enjoy, too). 

This is what I posted years ago and still holds true: 👇

Hi Ihr Lieben! Wißt Ihr, was heute ist? WELT BUCH TAG! 😍

Für mich so eine Art "ohne was ich mir mein Leben null vorstellen könnte" Ding. Ich sag Euch mal warum und woran das merkt - vielleicht wollt Ihr ja auch? :) 

😍 Als Kind war für mich ein Stapel von Büchern, an denen ich bestenfalls parallel gelesen habe, einfach das Höchste. 

😍 Nen Dorian Gray das erste Mal zu lesen: Das war einfach irgendwie ein Meilenstein. Einen Marquez hab ich heute immer mal nochh gern zum Wein.

😍 Grooooßartig finde ich auch Geschreibsel, Poesie, Kreativität in Wörtern von Freund*Innen. Ihr könnt Euch gewiß sein: Wenn Ihr mir sowas vor 20 Jahren mal rübergereicht habt (sei es in der Deutschklasse, bei einem Rotwein Abend oder als Glückwunschkarte oder Geburtstagsbrief) - das Stück Papier wird hier nach wie vor wie ein Schatz gehütet.

😍 Heute noch denke ich mich damit in andere Welte und Menschen rein und habe fabelhafte Sachen lernen können. 

😍 Trotz Kindle wächst das Bücherregal regelmäßig nach (keine Ahnung, ich würde behaupten unschuldig zu sein. Oder dass es nur Kochbücher wären... kann nur nicht ganz hinhauen. ;) 

......

Auf meinem Insta hab ich mir daher einiges an Zitaten und Inspirationen dazu gegönnt... schaut doch mal rüber, wenn hier Lust auf #bookishness habt. :) 

👉 https://www.instagram.com/soookristin
Get out there! Please…. we need to get ourselves Get out there! Please.... we need to get ourselves out of that...

 I knoooooow. It IS disturbing, heartbreaking on so many levels.
And I admit it: I caught myself not only feeling exhausted by it (it's, well, change - and not necessarily to the better).

BUT....

This morning I'd like to remind us including me:

Do not allow yourself to start 'waiting' for the sh** to come closer.
To walk around with a sense of doom all the time (it's not going to make it better).

Let's choose some really good playlists, good coffee and focus really hard if needed on the things we CAN do and can influence.
Let us be part of the light, of the story of getting it done anyway with at least a certain grace (well, let's skip the polished hairstyle for now).

But most of all: Let's get ourselves out of this mental space
we put ourselves in unnecessarily:

The waiting room of life.

If you allow yourself for a moment
to breathe lighter
think a nice thought
have that good coffee...
start working on something that is meaningful for you
or at least that makes the day of someone else better...

who knows.... maybe in your space
you can add some light,
not only for you
but also for others.

🧘‍♀️

Can you relate?
How do you cope these days?

#goodvibes #motivation #energy

⠀
📷 Credit: Benyamin Bohlouli on Unsplash
The brand builder and marketer in me loves this so The brand builder and marketer in me loves this so much 🤩 and
the European within me maybe even more.

[I'll spare you and cut out the whole 'atanomy of going viral' BS. It was #forsure a happy coincidence that turned into opportunity. 

💡Though this might be the one main learning: if the door of opportunity opens, use it. Ride the wave. 🏄 Enjoy it. As golf legend Gary Player once said: "The more I train, the luckier I get."]

#forsure #europe #goingviral
Japanese vibes on the last day of what according t Japanese vibes on the last day of what according to general sentiment  seems to been the longest january ever. 🤠😅

  you read this, it means you made it, and are now ready to enjoy... February. 

Let's relax into it shall we? 🎈✨️🤠
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#naturlovers #energybooster #walking #january
So…. Suddenly everyone's a longevity expert. Ju So.... Suddenly everyone's a longevity expert.
Just like with AI six months ago.
Lots of talk about tacticalities

(and yeah, I admit it, I was into this long before it was called longevity - it was vitamin pills and Yoga back then).

🤔 But what if it's actually about something else entirely?

I once watched a documentary about Oscar Niemeyer. 

He died days before his 105th birthday - creating stunning architecture till the end.

In the film, already over 90, he wasn't talking about supplements or cold plunges. 
He was talking about what's still in his books. 

The projects he wants to build next.

I remember thinking: This. If I reach that age, this is the energy I want.

Not more years on the couch.

Something worth getting up for.

Being excited about what's next.

What's pulling you forward?
What makes you (like really! 🌟) want to live longer?
What would you do with an extra 20 years?

#longevity #creativity #entrepreneurship #mondaymotivation
This had no audio in real life, so I'll keep it th This had no audio in real life, so I'll keep it that way. Morning calm at the lake, backdrop with the Zugspitze. For me, a classic midweek recharger. What's yours?
Are you creating? Building up a startup? And a bit Are you creating? Building up a startup? And a bit annoyer or already completely frustrated with how far you got so far? Let dear Ernest (still a true favorite when it comes to quality writing) give you a humble reminder that to get to the quality you want, you might have to produce lots of trash first. 😉

Keep creating, dear Lifepreneurs! 
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#creativelife #creatingalife #lifepreneur
Winter flirting with the lake. Winter flirting with the lake.
👼 💪 I can proudly share that I am sitting in the t 👼 💪 I can proudly share that I am sitting in the train towards Berlin AS PLANNED (❗) - due to a master technique I'll share below. 👇

So, as you can tell by now
me sitting on this train
using btw our Ägile Ässets to share this (shameless CTA, yeah 🤠)
was not a given per se. 

🚧 The station where the car needed to be parked had no access to the parking anymore 🙈 (and going to MUC main station with the car out of the question - zero parking there PLUS the famous Stammstrecke is under repair 🚧🚧🚧 which is why I had to go via Pasing in the first place).

🚧 At Pasing - a suburb of Munich where I had to get on board for a 1st train PURE chaos. It turns out my regional train disappeared from the schedule. 👻 

Luckily an attentive DeutscheBahn guy helped out and pointed me to the unlikely but ultimately existing train on a completely differnt platform that looked like

MUMBAI city center. 😅

At that point, everything inside of me screamed: "Tokyo! I want to be back in Tokyo! Pleeeeeeassssse! 🙏".

Well, like this, 🧞 made it to MUC main station. 😅

The master secret?

💡 It's what I call the "Mexican Principle" (sorry, Mexico 🌵).
It works like this:


1⃣ you book a train connection
2⃣you go there simply sometime with enough buffer (be generous there), 
3⃣ IMPORTANT take WHATEVER train you get roughly towards the right direction) 🐍. Do not get attached to the idea of which train it SHOULD have been.
Go with the flow - and you might end up as 'successful' 😁 😉 as me.

Last but not least; I verrry much celebrate myself for a raised level of paranoia that led me to leave the house really early. 👼 (people who have known me for a while will know that this IS already a master #lifehack

And there we go: I have officially posted my typical German Deutsche Bahn post.
Time to work through my task list and prep the workshops ahead (fun stuff! world domination plans 😉 🎇), order a ☕ and be happy that I have nice civil people sitting next to me. 🙏

How's your Wednesday going so far?
October. 🤩🥨💫 October. 🤩🥨💫
This morning had that inspiring chat with a neighb This morning had that inspiring chat with a neighbour who lived in Japan for four years - managing the team in English. How that worked? At first... not at all. Until he found a pretty clever (and effective work around). Find the details on my blog: soookristin.com and let me know: have you tried something similar? or what is your tweak to handle such situations with grace and elegance?
Lil' reminder: If you find out you're on the wrong Lil' reminder: If you find out you're on the wrong train, it is ok to hop off. ℹEven if that might sound simplistic, but... think of it... how often have you watched someone else stomping on on the clearly wrong path - simply because they didn't want to admit that they are on the wrong track? It might look like discipline, consistency, but if you're not careful, you're digging your trap just even deeper.

Let's try a reframing: All new directions are experiments - and if you find out, they do not work, you are free to get off it again. Consider that at the root of it, typically you now know more than you did before - it is only clever to act upon that knowledge - why ignore it even further?

Also, make sure ego / the reconfirmation fallacy is not upon you: Yes, we all love to prove we had been right about our choices... but looking at it a bit zoomed out... it IS ego speaking - and if anything  holds true: That 'guy' is not a good advisor at ALL. 😉

Can you think of a time where you should have hopped off more quickly? (no judgement, just interest - and yes, I have been there, too). 
What might be a situation where you're struggling to give yourself permission to 'hop off'? Here you go - here is your permission slip! 😁
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#coaching #selfcoaching #growthmindset #entrepreneurslife #creativelife #daretochange #evolve #beingme
Folks, we need to get this straight. Being 'authen Folks, we need to get this straight. Being 'authentic' is great.
From my very own experience I can affirm that it gives you access to a lot of power, or rather: energy, as it allows you to tap directly into your source. Maybe also through this it helps you grow older while staying or rather becoming you - in that way actually be a natural secret of 'eternal youth'. I call it 'staying recognizable to myself' - and I admit, as a creative person it is my natural ambition but also simple necessity. 
At the same time (and this is where it gets tricky), it will often annoy others.
Not because you do anything bad. 
Simply because you do YOU. 
Simply because you dare to take the path they would never had dared stepping upon.
You're not adhering to the 'club' or 'gang' rules anymore.
If you dare to go authentic (or at least more of it), you should know that there is a price: It will often involve much less 'friends' (or what would look like it), it will often involve emotional blackmailing (the trickiest part is that this does not even have to be loud, mildly ignoring your new (or rather: actual) you. You could ask: Is this worth it? You need to check in about that for yourself, of course. For myself, I can say: It is, it involves pain and yes, a certain loneliness (or solitude depending on the day ;)), but I simply cannot help it.

How do you deal with that for yourself so far?
What has been working for you?
Would you rather have a 'headsup' about the side effect - or not? (I must say, I would have preferred to, as it helps understanding the process).

Whatever your way is: You're ok exactly as you are. As you were meant to be. And allowing yourself to just be that, will natural make you interesting and complete. One can tell, that I know. 💪
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#authenticity #livingmyownlife #boundaries #mindset #selfcoaching #coachmyself #daretobeyourself #innerstrength #yoga
How I put my autumn on ""is that even legal?" mode How I put my autumn on ""is that even legal?" mode. 😁

Hey there, so today I havw a REALLY helpful tweak using  #AI for you. 💡
This summer, I have started to have Claude/GPT (I find those work best) help me set up my very own "Modular Summer/Autumn/X Enjoy Life & Business Program". I have used it to spice up my summer in a pretty solid way, and just this week have started doing the autumn version of it.

I have put some 'crazy' stuff there such as:
- keep having dips in the now colder lake 😁 (woah, it WAS chilly this morning! talk about a crystal clear mind afterwards 😉 - my brain: "is that even legal?")

- being allowed to go to the gym JUST for Sauna (how crazy is that?)

- or simply just do a walk in the rain

All along the lines: Does not need look or sound sexy but needs to work for me. 🤠
Plus: Needs to work when I am travelling, or hubbie is away or or even if I am hungry. 😆

I knoooooow this does not sound revolutionary in itself... then again: 
How often are we doing stuff just because this is what our environment does and/or we liked it 5 years ago?
From my experience, fresh power always lies in the here and now, who you are and what you need TODAY.. THIS AUTUMN. 
Not what that ghost of your past like or wanted.

So, yeah... I started out on this, have it here printed out and am happy to share more if you like to. Is that something you're interested in? Do you use Clause, GPT etc. for similar use cases? Which?

In any case: Happy first autumn weekend - enjoy and feel free to do that nap if you feel like it! 🍵
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#ai #promptengineer #prompts #autumn #coachmyself #whatreallyworks #mindset #evolve #growthmindset #productivityhacks #recharging #tapintoyourpower #inspo #tgif #happyweekend #lifehacks
🎉 This afternoon I got to hit send on one of my fa 🎉 This afternoon I got to hit send on one of my favorite kinds of emails.

🙈 Normally, after a big 'hairy' project like this, an agency client braces for something like:
“Well, you probably guessed it — it took more effort, yadadada, so here’s the additional charge of X.”
Even if justified, it never feels good. (Luckily, that’s rare with us.)

🎉 Instead, I got to send this:
“Wrapping up the project, I have good news: not only did we reach the result we aimed for and within the narrow deadline — but the calculation was hit EXACTLY ON THE SPOT. So there’s ZERO extra to be charged. Thanks for the great cooperation!”

That only is possible because the ‘unglamorous’ parts clicked, too:
– sharp calculation upfront
– putting the right people in the right places (and let them play to their strengths)
– experience steering through the messy bits
– and people who simply. get. the. job. done. With diligence and quality that doesn’t need three loops

Before I sent it to the client, I did something really important:

🌟 I called the team.

🥂 Because this kind of success is worth celebrating together.
💃 🥂

Even if it’s “only” on Zoom, it felt great to share that calm sense of: it worked out. 
We pulled this off — again. Smoothly. Without fuss.

Which ‘silent’ successes are celebrating this week?
Which have you created that you wish would be celebrated a bit louder? 
(cheers to you! 🥂)
Posting this just happens to feel more important a Posting this just happens to feel more important and feasible at the moment than taking care of those dishes. Heading over to my AI guys (Claude, GPT, Gemini) to help me sort out a luxury problem mess of over 400 applications that came in withing a day. 🙈

Who else is having humble dreams like this one?

Dare to be honest. 😉

#ai #productive #justdoit #creativity
People who know me, know that I am like the master People who know me, know that I am like the master fangirl of process optimization. The first to try and adapt anything that might make sense. It's the reason why we can get so much done with restricted resources. It's great. AI can be great for process optimization, yes. But.... (you guess that, right? ;)) 

it's turning weird when (as just happened) we need to explain to humans why a  5* review they gave was blocked by the AI governed system of a market platform where we sell Ägile Ässets. 

The person had meant well and actually from human perspective did a good job sharing how they had been frustrated about X at first, but now lovelovelove it. However, "the AI" on that platform does not get this 'contradiction' in a 5* review and says: hey, either you have that 5* thing going on or not. No ambiguities here (though we all know: this his how human experience is: ambiguous, multi-layered). 

So, I ended up saying thanks anyway and... explaining why this blocked and could they please adapt it so that the semi-clever AI gets the idea? The irony is that here I would not even have been worried that people would have got the story wrong... but clearly the AI Moderation Bot did. 🙈

This is not the only, but a very concrete and recent example of AI not put to use in a considerate way. Let's recall: This system here, of course, was established by humans - and/or could still be cross checked for quality. But typically, if companies implement it, they trust it too much, too early.

And most definitely, if you use it in anything customer related (and I do not even want to start with Amazon's AI bots that 'help' you request invoices... which they don't), shouldn't your customer still be front and center?

If we humans have to communicate ‘the right way’to cater to ‘the AI’, we are clearly losing sight of who is master and who is servant.
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