Everyone’s talking about the 10x rule (and yes: it makes sense. so often it held true in the past). What if we / using #AI can actually flip it? 10x less.
Last week I did a consulting deep-dive that would have taken 1.5 days in 2023 in 90 minutes:
- input and structure for the client with ALL the trimmings
- latest market research crunched, workshop design, self coaching trigger, rating scales and creative process, legal stuff to be considered etc.
In 2023, this level of input would have taken a junior consultant a full day plus half a day senior review, polish, sum up.now
up.now… done in the late afternoon.
Not 10x less yet. But it’s getting there.
The areas where people seem to fear AI most – content creation –are actually where it’s trickiest.Speed up, yes, that’s great. B
ut if you lose oversight of quality there?
You’ll end up with those AI-y posts quicker than you can blink with your eyes 🐸.
It’s like a Dutch tomato from the 90ies – looks like a 🍅 but has no taste, no texture, no power.
Or let me spell it out:
❗ Faster to mediocrity is NOT a win.
And lots of other stuff is either oversold or actually toy applications (yeah, so we can ‘pimp’ our profile pics – huuuuge win… 😉).
Where the current ‘AI already genuinely shines:
Complex analysis. Research. Crunching screenshots. Making summaries with a certain filter for overlap vs. X.
Even (!) tax regulation rabbit holes (brutal, I know. I also would wish the tax guys would have been ahead of the AI, not the other way round)
Travel planning (yes, really). I owe Claude more than one good dinner on that one. 🍇 Anything where you need to crunch, compare, synthesise.But that’s not even all.
Here’s the part that excites me most:
One of our agency clients at OVERW8 – she is highly creative, has an obsessive eye for aesthetics – has us helping with Shopify templates right now.
In two years?
She probably won’t need us for that.
And that’s good news.
I’m fine with that.
Because the invisible wall between her creative vision and the actual result is dissolving.
She’ll have so much fun when she tells Claude or GPT, “I want it like THIS, and please adjust the spacing in row 3.”
My bet is: This will happen.
(Sidenote: I’ve been saying for years that code is the commodity.
Vision is the asset.
Creativity is the asset.
Taste is the asset.
Judgment is the asset.
Nice to feel vindicated for once. 👼 )
But here’s the catch: (take care, this is VITAL)
You still need to learn your craft.
Not to execute it manually forever –but to know the difference between great and “kinda ok.”
To detect the gaps.
To be discerning.
Only you can curate, create.
The skill shift isn’t “learn to code” or “learn to prompt.”
It’s:
→ Briefing and rebriefing
→ Coaching (and being coached back)
→ Reflecting
→ Deciding
→ Taste
You don’t stop thinking. You differently.
Less execution. More direction.
Less doing. More discerning.
Where are you experimenting with AI?
And what’s surprised you?
Pic: The first concept of the agile release process we built into the agile social media management tool Ägile Ässets.
The header pic: “magic” by Karly Santiago via Unsplash.