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about me
Hello! Im Kristin Reinbach
Hello! Im Kristin Reinbach

On this blog I share my insights, thoughts, doubts, experiments with life and entrepreneurship. Welcome to my world!

categories
  • Advice (1)
  • AI (1)
  • Coaching myself (2)
  • Communication (2)
  • Life Tweaks (2)
  • Mindset (3)
  • Playground (1)
  • SocialMedia (1)
  • Uncategorized (4)
most popular
AI Limits in Communication Come Down to a (Decisive) Lack of Nuance
AI Limits in Communication Come Down to a (Decisive) Lack of Nuance
18.08.2025
On borrowed authority
On borrowed authority
12.08.2025
Schönwetterskifahrer
Schönwetterskifahrer
30.07.2025
About Scheffler
About Scheffler
25.07.2025
tags
books featured learn Lifelong Learning Medium Mindset
18.08.2025 by Kristin Reinbach

AI Limits in Communication Come Down to a (Decisive) Lack of Nuance

Advice, AI, Communication
12.08.2025 by Kristin Reinbach

On borrowed authority

Communication, Life Tweaks, Mindset
30.07.2025 by Kristin Reinbach

Schönwetterskifahrer

Coaching myself, Life Tweaks, Mindset
25.07.2025 by Kristin Reinbach

About Scheffler

Uncategorized
Published: „Mind the Gap“: 4 Ansätze für mutlose Situationen
24.07.2025 by Kristin Reinbach

Published: „Mind the Gap“: 4 Ansätze für mutlose Situationen

Uncategorized
12.07.2025 by Kristin Reinbach

Looks like moving on #windsofchange

SocialMedia
Welcome
09.12.2022 by overw8

Welcome

Uncategorized
21.09.2022 by Kristin Reinbach

Why living and working somewhere beautiful is not as easy as you might think – and why you should do it anyway

Uncategorized
What do you prefer: Getting smarter or being right?
20.08.2020 by Kristin Reinbach

What do you prefer: Getting smarter or being right?

Mindset
Entschlossenheit - hilft sie beim Golf? Ein Test von Kristin Reinbach
07.05.2017 by Kristin Reinbach

Ent-schlossen-heit – a mantra test

Coaching myself
escapismus startups gras grüner kristin reinbach
18.01.2017 by Kristin Reinbach

Escapism 2017 – Revisited in 2024

Playground

soookristin

Outdoorsy hedonist #food #wine #travel. 😁
CEO of @o8_agency and @aegile_aessets Talks #branding #saas #entrepreneurship #mindset.

People who know me, know that I am like the master People who know me, know that I am like the master fangirl of process optimization. The first to try and adapt anything that might make sense. It's the reason why we can get so much done with restricted resources. It's great. AI can be great for process optimization, yes. But.... (you guess that, right? ;)) 

it's turning weird when (as just happened) we need to explain to humans why a  5* review they gave was blocked by the AI governed system of a market platform where we sell Ägile Ässets. 

The person had meant well and actually from human perspective did a good job sharing how they had been frustrated about X at first, but now lovelovelove it. However, "the AI" on that platform does not get this 'contradiction' in a 5* review and says: hey, either you have that 5* thing going on or not. No ambiguities here (though we all know: this his how human experience is: ambiguous, multi-layered). 

So, I ended up saying thanks anyway and... explaining why this blocked and could they please adapt it so that the semi-clever AI gets the idea? The irony is that here I would not even have been worried that people would have got the story wrong... but clearly the AI Moderation Bot did. 🙈

This is not the only, but a very concrete and recent example of AI not put to use in a considerate way. Let's recall: This system here, of course, was established by humans - and/or could still be cross checked for quality. But typically, if companies implement it, they trust it too much, too early.

And most definitely, if you use it in anything customer related (and I do not even want to start with Amazon's AI bots that 'help' you request invoices... which they don't), shouldn't your customer still be front and center?

If we humans have to communicate ‘the right way’to cater to ‘the AI’, we are clearly losing sight of who is master and who is servant.
If someone needs to use the insights and authority If someone needs to use the insights and authority of others so much – how valuable can their own be? https://soookristin.com/on-borrowed-authority/
Ever notice how some people lean heavily on the au Ever notice how some people lean heavily on the authority of others to shape their own credibility? 🤔 Quoting Steve Jobs, or this or that important guy. It's called the "halo" effect 👼 (a bit like spilling over from one brand to the other). And as I noticed this as a repeated pattern with one guy whose content I found quite interesting before - using this pretty blatant technique led me to downgrade my internal credibility rating for him. It's just such a cheap trick!

Sure, quoting Steve Jobs or other big names might catch your eye at first glance, but it often leads to borrowed insights that dilute true wisdom.

Instead of simply regurgitating what’s popular,  I find it much more valuable to go for the real source - sharing about our unique journeys and genuine experiences! 🌱

I’d much rather learn from those who’ve walked the walk than those who just quote famous figures. 

Remember: The internet is a vast library of shared knowledge; aim for quality over quantity!  I personally rather check if sources twice for their genuinge qualtiy and value beyond just name-dropping.

Curious about this perspective? Dive deeper into my thoughts here on my blog: https://soookristin.com/on-borrowed-authority/ ✨ 

#AuthenticWisdom #LeadershipJourney #Entrepreneurs
🤔 Can anyone recall why software releases have 🤔 Can anyone recall why software releases have to be boring lists of features added? 

I, coming in from branding and marketing strategy, felt that this is kinda underselling the opportunity, isn’t it? For one thing I do not believe in random pile ups of features into any software - instead we have one clear main idea for each release - for this summer release it is all about how to make sure the global marketers using it can be the Cosmpolitans that they are, working in their own language in the interface, also getting lots of help and ease for creating localized version (in terms of process, but also the translations) etc. 

💎 This summer release is all about making this anyway extremely agile tool even more Cosmopolitan. 🌐👣

And as Oscar Wilde says: “In all that matters, it’s style that matters.” => as we're at it - why not add a bit more flair?

🎵 As in the other releases before, we provide our users and basically anyone wanting a chill barefoot and borderless feeling summer vibe with just the right musical backdrop for it.

Either just search “barefoot + borderless” in your Spotify app or use this link to copy to your browser: https://open.spotify.com/playlist/59nslJHU0l6STqY6Fi5BVg?si=39a9d94e1b9e40d1

What do you think? About this approach? What’s missing on the list?

#martech #progress #cosmopolitan #barefoot #borderless
🦶🌍☀ Bavaria had its glorious 30 minutes of 🦶🌍☀ Bavaria had its glorious 30 minutes of sun this morning, so had a quick swim before heading to my desk. Now just off a call with the tech part of the team to give the summer release  last polishes. 

More info tomorrow when the new version is about to drop - one hint: 

🤩 we’re very much looking forward to giving you the most Cosmopolitan (and of course agile) version of Ägile Ässets so far… 🙌. If you'd like to stay posted about that, sign up on our website, or here on the Linkedin page. 👉 

#techfounder #socialmedia #productivitytools #contentmarketing
Wondering how to add more 'happy' to your life? Hi Wondering how to add more 'happy' to your life? Hint: The most effective move might be to REDUCE stuff that is causing trouble. I did that extremely effectively when I decided I would have no more of that BS about men and men about me etc. for a whole year. 365 days. No men, no... you know what. I had lost the taste for it and I felt that it needed like a deep cleanse to start off with a clean plate again. It worked... and the 'result' is sitting on the other side of the table (my dear husband T., and yes, that happened pretty soon after that year was complete... 😉).
I can honestly say that of my self coaching experiments this was probably the most effective ever. Weirdly enough, once I decided it was easy to keep up as my overall life quickly felt so much better. Mind you: It was never supposed to get me 'off men' or 'off love' but rather make space for a better version of it. Which worked out exactly that way.

It does not always have to be such a 'big thing' - so I am for example at the moment reviewing where on social I see good conversations and atmo happening - and which places I do not really want invest my time in anymore. Some of those have actually been massive time invest - but what good does that if it increasingly frustrates or even silences me? Therefore: I allow myself to put that on my '

So - for which elements in your life do you truly need a better version? Or maybe none at first so you can look at things with fresh perspective and without schlepping around the ol' trash?
Ever did something similar? How was the effect? Please share. 💌
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#selfcoaching #coachmyself
Remember to just 'waste' a little bit of time havi Remember to just 'waste' a little bit of time having fun. ✨
Pic: The Morris Dancers having fun at the beach. 1933. [found via Linda Adlestein on FB 🖊]
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#travel #photography #love #photooftheday #instagood #nature #beautiful #picoftheday #london #landscape #travelphotography #art #instagram #fashion #happy #photo #beach #naturephotography #england #wanderlust #sun #travelgram #follow #sunset #sky #style #holiday #adventure
It is SO easy to grow impatient – with yourself, y It is SO easy to grow impatient - with yourself, your team, anything... especially when:
🅰 all the world is worshipping at the altar of speed
🅱 you can already envision the outcome SO well but what the heck: how to cross that bridge from idea to reality? 💡 🍎

I readily admit I am naturally prone to liking speed (but then again: who is not? 😉) and also am fired up often by how clearly I can already envision it all... at the same time what I want is QUALITY.

In the way how we build Ägile Ässets, in the way we support our clients in my agency. I have seen also too often what damage it can do - visibly and unvisible at first - if things are not built with quality (we've repeatedly cleaned stuff like that up for others). So... even if the story might not look as cool or feel as cool as first, I will use this here as a mantra a lot. It reminds me that if we build with quality and diligence it might take more time AT FIRST, but we will not have to spend weeks and maybe months with smoothening out mistakes that were ignored for the sake of speed.

There are brilliant resources around this btw including one how this is used in high risk military operations (where you simply cannot afford to be sloppy), as well as in pro sports (where the slow practicing enables acceleration later). 

Yeah, so this here is how I deal with me becoming impatient - how do you deal with the balance between quality, speed and where you mentally are?
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#selfcoaching #stronger #resilience #sticky #entrepreneurship #entrepreneurslife
quick note to self (sharing it as maybe also helpf quick note to self (sharing it as maybe also helpful for you? 😃)

sometimes
we do not have to add anything to our lives, 
or tweak around
on our task list
or ourselves
sometimes we just need to ignore more
and be diligent at it
feel free to decide what deserves our attention
and what doesn't
because this is how focus works:

by NOT paying attention ⛔
to lots of stuff that ⛔ now does not really matter
and will also ⛔ not matter 3 years from now.
This week, let's excel in our most deliberate practice in informed ignorance ⛔
and with this much more uncluttered space

find the energy and inspo 🌱 
to get the stuff done that will matter 🌱

for our development
our environment
the real results
not just this week, 
but next winter,
maybe in 10 years.

Are you coming alone with me?
"In the praise of shadows" 🎈✨️ Bavarian sum "In the praise of shadows" 🎈✨️ Bavarian summer back to its full glory. 🤠 (for some reason, last year it seemed to be off duty 🙈). Have a nice sunday! 🌞

#summervibes #bavarianlakes
"Feierabend" 😇 A good book, watching a thunders "Feierabend" 😇 A good book, watching a thunderstorm while safely inside, a good glass of wine, some good snack (here local fish - Saibling in Sülze), always a winning combo. Who can relate?

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#bookish #winelover #Feierabend #chillmode
Sundowner mode activated in Bavaria, after all. 😍✨️🎈🤠
✈ JAPAN DIARIES | First impressions ✨ Just ✈ JAPAN DIARIES | First impressions ✨

Just back from Japan with a head full of contradictions and a camera roll full of stories.

When you spend 10 days in a country as far away and different as Japan, it's kinda clear this won't be the classic way of finding fresh energy... and yes, it IS exhausting and needs preparation (more on that later). 

Why do it anyway? Because you've been intrigued by its design, art, literature, food for years... and as they say "any change is as good as a rest," right?

Tokyo immediately surprised me. A megalopolis of 37 MILLION that somehow feels... serene? How can that even happen? 🤯

Subway stations where nobody rushes despite signs literally saying "Don't rush." Turn any corner behind a huge skyscraper and you'll find small houses, quiet streets, people walking tiny dogs. Elderly women watering plants by their doorsteps. Shrines where people stop by on their commutes.

Even though it should feel crowded (37 million!!) it weirdly never does. Hardly ever noisy. Normally calm. And no one ever seems to rush (must be so good for their stress levels—it definitely was for mine).

We had magic moments in Kyoto (even though it first seemed too touristy), felt the shift in atmosphere vs. Osaka, and captured countless real-life impressions across different dimensions.

Over the coming weeks, I'll share observations that challenged my perspectives on everything from space design to communication to finding meaning in everyday objects. No "5 business lessons from Japan" listicles, promise—just honest reflections on seeing the world differently.

And yes, I finally visited the temple of the Maneki cat! Full circle moment for our brand @agile_assets (more on that story coming soon 😉)

Three questions still to be resolved:
1. Why can't we move Japan closer? (Weekend trips please!)
2. How do I find reasons to do more business there?
3. When will scientists finally invent beaming technology? 🤣

Which place has most shifted your perspective lately? Drop it below! 👇

#JapanReflections #TokyoSurprises #CulturalShift #ManekiCat #BackFromTravels
Coming in via @aegile_aessets 💡 "There is a mas Coming in via @aegile_aessets 💡 "There is a massive difference between using a social platform strategically vs. desperately," shares our CEO Kristin (connect on Insta/Threads via @soookristin). Too often, we see brands operating in a ‘spur of the moment’ or ‘sprint’ mode. Don’t do this—be strategic. Make sure your posts are on brand and deliberate choices."

How are you handling consistency vs. spontaneous sprints so far? Let us know!
(and in case you're wondering: yes, this is a problem resolved ☑☑ for our users, they simply combine their creative sprints with bulk creation and agile mapping... create when you can, share strategically)

#marketingstrategy #clever #focus #brandbuilding
Simple things for a nice Friday night… Simple things for a nice Friday night...
One of the most powerful techniques for creative s One of the most powerful techniques for creative success?

It's

ZOOMING OUT.

For example,
If we want to make sure, the first set ups for branded social media templates create 

a good balance, that is on brand while providing enough variety,

we will set up a Miro Board 
(in real life, use a wall and printouts, dare to do this, there is a reason why pin walls are used in fashion etc. all over)

then add the existing drafts as zoomed-out screenshots.

Next we'll  have a fresh look at it 

from afar.

You will pretty much immediately get a sense of 

- is it already working?
- if not, why?

It's like working 
on the big table,
on the big wall,
having a fly-over.

Allow your brain to zoom out for the bigger picture so you can see the forest despite the trees.

How do you detect the moment to do so?
If you or the team feels stuck.
If you feel like 'the result is ok, but...'

Some may wonder: Isn't this a waste of time?
Sometimes, super clever brains in efficiency mode tend to pitch this (mine sure is a hero about this one) - or it would be 'the result-oriented boss pushing to 'let's move on here'. 

Do not buy into it - it's not really true. 

The extra time invested in the extra loop will enable you to create real quality and a result to be proud of. Or at minimum to get unstuck, as afterwards you will know where to attack and why. 

(and btw: this is something the AI, at least for now, is still very bad at).

Ever tried it? How did it work out? How did you get yourself to allow for that extra loop?

#creativity #leadership #innovation
The Art of Transformation: Easter Eggs Around the The Art of Transformation: Easter Eggs Around the World. One of the most beloved spring traditions across many cultures is the decoration of eggs. In each case, something ordinary is transformed into something unique and personal through colours, patterns, and artistic techniques.

These simple objects become canvases for creativity and cultural expression:

Here in Germany and especially in Bavaria, families hang colourful eggs from "Easter trees" (Ostereierbaum).

In Eastern Europe, artists create intricate "pysanky" eggs with detailed wax-resist designs.

In China, red eggs symbolize good fortune during spring festivals.

In Iran, eggs represent fertility and new beginnings during Nowruz (Persian New Year).

(for these 🖼 I got up from my desk and took the pics - in the garden, the easter egg deco, the flower arrangement by the amazing gardener greeting our guests, barley and forget-me-nots, as well as a tiny gift given by a nice neighbour)

Happy Easter, everyone!
The Art of Transformation: Easter Eggs Around the The Art of Transformation: Easter Eggs Around the World. One of the most beloved spring traditions across many cultures is the decoration of eggs. In each case, something ordinary is transformed into something unique and personal through colours, patterns, and artistic techniques.

 These simple objects become canvases for creativity and cultural expression: 

Here in Germany and especially in Bavaria, families hang colourful eggs from "Easter trees" (Ostereierbaum).

In Eastern Europe, artists create intricate "pysanky" eggs with detailed wax-resist designs.

In China, red eggs symbolize good fortune during spring festivals.

In Iran, eggs represent fertility and new beginnings during Nowruz (Persian New Year).

(for these 🖼 I got up from my desk and took the pics - in the garden, the easter egg deco, the flower arrangement by the amazing gardener greeting our guests, barley and forget-me-nots, as well as a tiny gift given by a nice neighbour)

Happy Easter, everyone!
About Time for Reflection and Renewal… agree? About Time for Reflection and Renewal... agree?

Phew - what a first quarter it's been! Surprising at minimum, challenging - often, and for many of us, a true test of resilience.

So, whether you celebrate Easter or simply enjoy the changing season, this weekend coming up represents a perfect moment to take that much-needed breather.

I'd like to remind you that no matter where you are in the world, it's okay to pause and appreciate what you've accomplished so far - even if that accomplishment was simply sticking with it during difficult times.

Being flexible, staying agile, and continuing to show up are successes worth celebrating. Now is the ideal time to rest a bit (I will head to the 'German Tuscany' - Palatia) before heading out fresh for whatever comes next.

Big Easter Hug

and stay hopping! 🐰 ✨

🖼 (found the pic on getstencil, probably from Unsplash, for some reason it doesn't show the source. It is lovely, and it seems to be cherry blossoms in Tokyo).
The super cute gesture of a nice elder guy I often The super cute gesture of a nice elder guy I often meet in a local Cafè. We always chat and exchange some charming compliments.... It's the small stuff, isn't it?
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Starnberg, Germanyreinbach@overw8.de
Favs
AI Limits in Communication Come Down to a (Decisive) Lack of Nuance
AI Limits in Communication Come Down to a (Decisive) Lack of Nuance
18.08.2025
On borrowed authority
On borrowed authority
12.08.2025
Schönwetterskifahrer
Schönwetterskifahrer
30.07.2025
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