So, for those some people who know me from or via Linkedin (which with nearly 12K followers/connections can happen 
), I must say, today my anyway always Love/Hate relationship with Linkedin has officially hit a new low. Coming back from a nice foodie holiday in Northern Spain (more on that sometime else), and already having a shift of marketing tactics on my mined, I logged into my Linkedin account.
Only to to find my feed full of posts such as:
- how starving feels (in detail! really: to EVERYONE! and yes: WITHOUT trigger warning)
- woman loses child in 13th month of pregnancy
- outrage about how few women we have in the right places
- that somewhere menopause treatments are being negotiated now
- Emotional hype X
- Human emotional hype Z
- etc. etc. etc.
I’ve tried to teach the algorithm X times now (yes, including unfollow and/or “topic not interested”) and it’s not only not getting better, but worse.
It’s become SO absurd that I’m already wondering “is this the feed category ‘Women from Germany 50+’ !? Really now!!!???
So, if this is supposed to be an algorithm, this is really UNDERGROUND from a marketing-technical perspective (I would type that even bigger if I could!)
And did I mention that it stubbornly shows 80%+ German content, even though I’m regularly interested in/was/contribute internationally? What’s so hard to ‘algo-ize’ about that (i.e., if one wanted to)?
At this point, BILD is actually more on point between brand promise and facts. 😉 At least there it’s clear what I’m ‘getting’. Nobody there pretends it’s an open marketplace for business people who mainly exchange about exactly this part of life – there I KNOW I’m getting sensational headlines, screaming emotionality, overloud CRIIIIISES, humanly touching kitsch sauce. You might want that sometimes – but THERE.
I just don’t want to have it like that anymore.
I want social interaction and informal info to be a positive, inspiration thing.
You and I deserve that.
#lifeistooshort
Each of these topics may have its justification and yes, it has human relevance – but I want to know where these topics and stories take place (from my perspective, not here) – and also specifically not be there. I would really love to have my former exchange environment around business, entrepreneurship, innovation etc. back. I found that good. I was able to learn there and was inspired, could also contribute again and again in return.
I miss that – but THIS here, sorry, that really can’t have been it LinkedIn!?
#thanksbutnothanks
So I’m on my way to Substack & Co.
I had already given that still relatively new platform a closer look earlier this year and was intrigued to say the least.
The sheer outburst of quality thinking was mindblowing, on all things creativity, literature, and… politics. The latter quickly became the issue: It was absolutely great to check into substack, however, (recall this was about the time Trump took over), too much truth simply. And I at that moment was not feeling capable of ignoring it efficiently.
But here we are… I am back on there – and must say the 10 minutes spent there feel SOOO much better than the time spent on Linkedin.
And in the end… (even and maybe especially if it is about our business), isn’t our time and energy our most valuable resource?
How are you doing on social media these days?
Which platforms and interactions feel good for you and for your brand or goals? Like: Really?
Do you have any plans to adapt – and if so which?
Also, should you want to go a bit deeper here, you might want to check out this article here on our Ägile Ässets blog: https://sm.agile-assets.ai/pos_new
